2026 RESEARCH FOCUS
Zoomed-Out Thinking
Exploring models, methods and frameworks of making sense of the world, considering broader contexts and complexity. Some people do this naturally; let’s lay out the how and why for a broader audience.
What is “directed curiosity?”
Directed curiosity is curiosity directed at a question or problem. It’s built on a lifetime of accumulated knowledge, decades of experience in diverse fields, and a robust appetite for learning curves. It applies lessons from other industries and makes connections across specializations. It figures things out and creates models and frameworks to help others apply the learning.
Directed Curiosity is a research space for discovering and inventing methodologies in intelligence and analytics. We collaborate with like-minded researchers around the world to expand what organizations can know about what matters. Together, we publish what we learn and offer consulting and training services based on our research.
Directed Curiosity builds on more than 15 years of industry analysis and advisory work. Earlier projects concentrated on the emerging market for intelligence and analytics based on social media data, which intersected with most of the high-profile technology developments of recent years. The company’s new name reflects long-held interests that go far beyond that original focus.
